Increase the effectiveness of your team by taking closed-loop marketing to the next level
Marketers are under continuous pressure to show greater results for each dollar spent. Many marketing teams lack the tools to make informed decisions on where/how to apply their resources to maximize ROI. Use salesforce.com and the Marketing Desktop from Astadia to plan, execute, measure and refine your multi-media campaigns and deliver closed loop marketing at the enterprise level.
Features
- Record corporate objectives and align campaigns to support the objectives
- Deliver a consolidated view of all results from a campaign including new leads, opportunities, won opportunities, and ROI
- Leverage existing salesforce.com data to minimize data entry
- Align staff/roles to campaigns
- Use case functionality to record/track a request for action from marketing
- Display calendar of events and allow drill down into campaign details
- Easily search and filter campaigns to display information in a form most usable to you
- Track budgets by campaign and set visual alerts when budget is outside of a range
- Use workflow for approval processes
- Store and manage collateral and electronic assets
- Robust reporting capabilities
- 100% Force.com native
Benefits
- Manage up – show your management tangible marketing results and how they are aligned to corporate objectives. Use this information to justify your budget and staffing.
- Manage down – know what your team members are doing ,when they are doing it, and if they are staying on budget. Determine who and what programs are delivering results.
- Manage across- provide your peers and others in the enterprise access to campaigns and event calendar. Provide selective access to marketing collateral and electronic assets.
Read the Marketing Desktop datasheet
For more information regarding the Marketing Desktop, contact us online – or to request a personalized demonstration, send an email inquiry to mktdesktop@astadia.com or call us at 877-727-8234.
