SmartLeadCapture - Intelligent Web Lead Capture for salesforce.com

Do you have repeat visitors to your web forms, which result in duplicate Leads? If so, consider SmartLeadCapture, a solution which eliminates duplicate record entries. It also utilizes cookie technology to recognize return visitors to your site and updates Salesforce accordingly.

Unlike Web-to-Lead, SmartLeadCapture eliminates the creation of potential duplicates by first conducting a search of existing Contacts and Leads. If none is found a Lead is created.

SmartLeadCapture uses the email address (or combination of first name / last name / company name) as the basis for identifying duplicates. SmartLeadCapture first searches for a Contact; if it is located the record is updated. If the Contact is not located then a search for the Lead is conducted. If one is found it is updated; if no Lead exists then one is created. Identifiable Contacts or Leads are updated with the appropriate Campaign and Activity entry for the website visit, as well as field values. Rules governing how Contacts and Leads are updated can also be developed.

Key benefits include:

• Data Quality and Integrity
• Enhanced Metrics
• Non-Invasive
• Customizable
• Hosted or On-Premise Model

Core features include:

• Updates Existing Contacts
• Updates Existing Leads
• Enters New Leads
• Recognize Return Visitors

Contact us for more information.